Plan and oversee development and production of advertising and promotion activities including print, television, outdoor, direct mail, in-house and electronic media.Develop and manage Marketing Department operating budget.Ensure effective control of marketing results to meet targeted objectives. Develop and execute comprehensive marketing plans and programs, both short and long range, to achieve San Felipe Casino objectives.Facilitate adequate availability, training, development, and performance management of subordinate personnel.Responsible for overall strategy, operation, and administration of San Felipe Casino marketing and promotion advertising policies relating to promotions, graphic design, customer relations, bus groups and tours, special events, and publicity. Incumbent is responsible for multiple subordinates. Develops and implements procedures, budget, goals, and objectives for the Marketing department. The Marketing Director is responsible for planning, directing, and implementing overall activities for all database, advertising and media, public relations, promotions, players club, entertainment, special events and marketing efforts for San Felipe Casino.
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